When Google opened its new London headquarters last year, it tried to import some of the Silicon Valley magic that had transformed the company from a geeky internet search firm into one of the world?s biggest media companies. Google founders Larry Page and Sergey Brin invited the straitlaced Brits to help themselves to sweets, admire the lava lamps and, of course, lounge in the Google-branded bean bags that adorn the new office in Victoria. .