Businesses fail because the owners fail to focus their energy on the business; most business owners are technicians, not entrepreneurs, according to Michael E. Gerber, best-selling author of The E-Myth Revisited. Law is a profession; in order to succeed, lawyers must act in a businesslike way. But Gerber may be right-lawyers tend to be technicians who want to do what they love doing: negotiating, drafting, litigating, etc. They don't want to run a business, they don't want to spend time seeking new clients, and they don't want to do business planning. Anything but planning. As famed UCLA basketball coach John Wooden said, "Failing to plan is planning to fail." Or as it says in Proverbs, "A people without a vision will perish." Or as Yogi Berra says, "When you come to a fork in the road, take it." The planning process is the business owner's job, although the technical tasks may be the medium of interaction between the business and the customer.