In its battle against near-universal Chinese piracy of Hollywood blockbusters, Warner Bros.' weapon of choice is a little white price tag smaller than a postage stamp. Last year, the home entertainment giant began selling selected movies with price tags of only US$2.75 (euro2.19) in major Chinese cities, aiming to carve out a market for relatively affordable but high-quality, legitimate versions of movies in a sea of counterfeit products selling for less than a dollar. "The reason why piracy's come along is that there weren't enough products at the right price soon enough," said Tony Vaughan, managing director of CAV Warner Home Entertainment Co., Warner Bros.' joint venture distribution company in China. Warner's strategy has been "to build a legitimate, viable offering for the Chinese consumer," he said.