A New Jersey Supreme Court ethics panel knocked "SuperLawyers" and "Best Lawyers in America" out of the business of ranking New Jersey lawyers on July 19 by prohibiting attorneys from advertising their inclusion and taking part in the selection process. The Committee on Attorney Advertising says in Opinion 39 that ads trumpeting a lawyer's inclusion in the two rankings violate the rule of professional conduct against suggestions that one lawyer is better than another. Such ads also create unjustified expectations about results a lawyer can achieve, another ethics no-no, the opinion says. "When a potential client reads such advertising and considers hiring a 'super' attorney, or the 'best' attorney, the superlative designation induces the client to feel that the results can be achieved by this attorney are likely to surpass those that can be achieved by a mere 'ordinary' attorney," the opinion says.